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This note covers the following topics: Strategic Marketing, Marketing Plan, Marketing Environment Analysis, Industry Attractiveness and Marketing Research, Connecting with Customers, Customer Satisfaction, Dealing with Competition, Brands and Branding, Product Strategies and Consumer Adoption Process, New Product Development, Pricing, Marketing Intermediaries. His books open people's eyes to the new realities of sales, marketing, and public relations. eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. AMI offers a host of book marketing services and effective book marketing ideas for you. Feel free to download this template from our catalog. 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Here is a collection of free books to help you better manage the marketing activities of your business including the areas of advertising and sales management.